Medicare beneficiaries’ priorities have clearly shifted. Factors beyond cost are significantly influencing consumer decision-making, presenting new challenges and opportunities for carriers and advisors.
Consumer confusion drives plan switching, while consumers place a high importance on prescription coverage and provider networks. Addressing these factors through proactive strategies, transparency and targeted education can improve retention, loyalty and consumer satisfaction.
Here are the key consumer insights that should drive the industry to deliver better outcomes in the 2025 enrollment season. ARTICLE