More than 10 million Medicare beneficiaries live in rural communities — nearly one in five enrollees. These individuals tend to be older, sicker, and poorer than their urban peers. They often face long drives for care, limited plan choices, and a health system that doesn’t fit where they live or how they age.

While policymakers continue debating how to fix these inequities, licensed agents serving rural areas cannot wait. The challenges are happening now, and the needs are urgent. ARTICLE