Outside of the busy AEP enrollment season, it can feel like someone pressed pause on your sales momentum. However, the reality is that Medicare opportunities don’t disappear during the rest of the year; they merely shift.

CMS expects enrollment in Special Needs Plans (SNPs) to reach 7.2 million in 2025. That’s nearly one in three people enrolled in a Medicare Advantage (MA) plan. With the right approach, these plans can help licensed agents stay active and profitable through the so-called “slow season.”

SNPs offer a unique opportunity to serve clients who require personalized care, while also providing your business with year-round enrollment opportunities. The key is understanding how they work and knowing how to find and qualify the people who need them most. ARTICLE