Forward-thinking business development leaders understand that ethical considerations must evolve alongside technological advances. Below, Forbes Business Development Council members explain how they establish boundaries for AI-driven sales tactics and why maintaining customer trust remains a competitive advantage in an increasingly automated marketplace.
Ask Yourself If You’d Be Comfortable If the Call Was Recorded
The line isn’t just ethical, but reputational. Manipulation works once. Trust compounds over decades. If a tactic requires secrecy from your own leadership, it’s manipulation. Biz dev requires courage. High-pressure closes tank retention, and LTV is the only metric that matters long term. Ask yourself: “Would I be comfortable if this call was recorded?” – William DeCourcy, AmeriLife ARTICLE