The recently signed “One Big, Beautiful Bill” (OBBB) is already making waves across the country, especially among Medicaid and ACA enrollees. Most headlines have focused on the immediate effects — subsidy rollbacks, work requirements, and funding cuts — but licensed agents need to get above the noise and start looking further ahead.
Over the next five to 10 years, the long-term impact of the bill could dramatically reshape the individual and supplemental health insurance markets. Understanding what’s likely to change and how to prepare for it is key to staying competitive and helping your clients navigate the road ahead.