With Medicare Advantage (MA) now covering more than half of all Medicare beneficiaries, its dominance in the senior health coverage space is only growing. However, this growth doesn’t necessarily mean stability.
This year’s Annual Enrollment Period (AEP) is expected to bring turbulence with shifts in plan benefits, increased premiums, and commission changes, creating a more challenging environment for licensed agents and brokers. These changes highlight the need to be prepared, proactive, and focused on building deeper client relationships that go beyond enrollment. ARTICLE