When Medicare’s annual enrollment period ends and the calendar flips into the lock-in phase, many agents feel their sales momentum has stopped. However, Medicare (Original Medicare and Medicare Advantage) health insurance opportunities don’t vanish after AEP; they shift focus.

The Centers for Medicare & Medicaid Services anticipates that enrollment in Special Needs Plans will reach 7.2 million this year, representing nearly 1 in 3 people enrolled in a Medicare Advantage plan. For agents, Chronic Condition SNPs present a unique and lucrative opportunity to stay active and profitable through the so-called “slow season.” ARTICLE