Agents, we may be leaving money on the table. If you’re already in the ACA game and not working in state-based marketplaces (SBMs), you’re missing out on one of the most significant growth opportunities in our industry right now.
In 2025, a record-breaking 24.2 million Americans selected ACA coverage during Open Enrollment — the highest number ever. That’s not just a stat. That’s 24 million people actively choosing ACA plans, and over 7 million of them enrolled through SBMs.
Translation? Consumers are showing up in force — and they’re seeking licensed agents to help them make informed choices. However, in most SBMs, licensed agents who have completed the state certification are nowhere to be found. That gap could be your opening. ARTICLE